The London Stock Exchange operates a broad range of international equity, fixed income, exchange-traded funds/exchange-traded products and foreign exchange markets. The objective was to redesign the internal dashboard used by the London Stock Exchange (LSE) to enhance usability, streamline workflows, and improve overall user satisfaction. The existing dashboard was outdated, cluttered, and did not effectively meet the needs of its users.

The primary users of the LSEG internal dashboard included: Traders: Who needed real-time data and analytics to make informed trading decisions. Analysts: Who required comprehensive data sets and tools for thorough market analysis. Administrative Staff: Who managed operational tasks and required efficient access to various functions.

As the UX Designer, my responsibilities included: Conducting user research to understand user needs and pain points. Facilitating design thinking workshops and qualitative interviews. Leading the design process from initial sketches to high-fidelity prototypes. Collaborating with stakeholders and developers to ensure the feasibility and implementation of the design.

With regards to Research we conducted Design Thinking Workshops with stakeholders involving vision discussions and card sorting activities to identify pain points and opportunities. Also, we instigated; Qualitative Interviews: Conducted in-depth interviews with traders, analysts, and administrative staff to gather insights into their daily tasks, challenges, and needs. Task Analysis: Analyzed user tasks to identify the most critical objectives, which informed the hierarchy of functions and features. Tools Used: Figma and Adobe XD for wireframes and prototypes, card sorting sessions for information architecture.

Our design process involved; Sketches and Wireframes: We developed initial sketches and wireframes to visualize the new layout and navigation structure. Prototype Development: Created interactive prototypes to test and refine the user experience. Usability Testing: Conducted usability testing sessions with users to gather feedback and identify areas for improvement. Iteration: Refined designs based on feedback and further usability testing to ensure the final design met user needs.

The redesigned dashboard resulted in: Improved usability and navigation, reducing the time users spent on routine tasks. Enhanced real-time data visualization, aiding traders in making quicker, more informed decisions. Streamlined workflows for administrative staff, increasing overall efficiency.

A clean, modern interface with a "Fresh" look. Customizable dashboards to meet the specific needs of different user roles. Improved data visualization tools, including charts and graphs. Simplified navigation with clear, intuitive menus and shortcuts.

The redesign of the LSE internal dashboard successfully addressed user pain points and enhanced the overall user experience. The new design was well-received by all user groups, leading to increased satisfaction and productivity.

Successes: Effective use of user research to guide the design process. Positive feedback from usability testing and user adoption. Successful collaboration with stakeholders and development teams. Challenges: Balancing diverse user needs within a single dashboard. Ensuring seamless integration with existing systems and data sources.

Continuous Improvement: Regularly gather user feedback to identify areas for further enhancement. Training and Support: Provide ongoing training sessions and support materials to help users fully utilize the new dashboard. Feature Expansion: Explore additional features and tools that could further improve the user experience and meet evolving needs.